Lexi Pens signs-up M&C Saatchi for their new brand of World Pens

Lexi Pens has signed up M&C Saatchi Communications for the launch of their new brand of World Pens. The agency has already started work on the brand name and brand identity development and will subsequently create the brand communication for the retail and consumer audiences.

Speaking about the appointment of M&C Saatchi, Mr. Vinod Sachdev, Chairman and Managing Director of Lexi Pens India Pvt. Ltd., commented: “M&C Saatchi is very professional, committed and clear-thinking in their approach to the task on hand. We needed an agency that had the right mix of graphic design ability, mass market understanding and the agility to provide simplicity of thought. Those were the key reasons we chose to align the new brand with M&C Saatchi.”

Rajiv Sabnis, Executive Director, M&C Saatchi, expressed his happiness at the new association. “Clients who are open to change get the best out of M&C Saatchi. Because of our agency’s entrepreneurial spirit, we work extremely well with a like-minded first-generation entrepreneur such as Mr. Vinod Sachdev, who has created a remarkable business in a very short span of time. With the surge in competition in the pens category, it will be our endeavour to provide the most effective creative solutions based on our core philosophy of brutal simplicity to Lexi pens.”

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Lexi Pens is an internationally acclaimed manufacturer and exporter of high-quality precision-tip plastic ball-pens, plastic gel pens, metal pens and refills. Lexi manufactures about one million pens a day and have sales worldwide. The company is best known for its originality of design, quality and affordability and the most preferred from among 4,000 pen brands in India.
M&C Saatchi Communications is one of the world’s youngest and fastest growing global advertising agency networks, with offices in 18 cities across 13 countries. It is founded on the principle of Brutal Simplicity of Thought, with all offices grounded in an entrepreneurial spirit. With offices in Mumbai and Delhi, M&C Saatchi India is now an agency of choice for leading clients.