Korbel California Champagnes were introduced in India to the elegant set in the city for the recently concluded Herald Tribune Luxury Conference at the brand new opulent resort, Aman, New Delhi. Korbel is the number one selling premium méthode champenoise-produced champagnes in America and has been a part of America's greatest celebrations for over 124 years. Dozens of cases of Korbel Champagnes were served on January 20, 2009 at the Inaugural Luncheon for newly elected US President Barack Obama. This marks the 7th Presidential Inauguration in which Korbel has been selected for this prestigious honor. Korbel Russian River Valley Natural Champagnes featuring a commemorative neck label including the Inaugural Seal was served and raised in toasts to the new Obama administration. Korbel were also the champagnes of choice for the Camelot years of the Kennedy administration. Frank Sinatra and Jane Seymour were among other great brand ambassadors for the distinguished product. Korbel is the first Californian or American champagne to be launched in India.
Korbel California Champagnes promise to lend the best of Californian youthful effervescence across celebrations in India. Deepika Padukone, Roberto Cavalli, Italian Fashion Designer, John Hooks, DMD of Armani, Dr. Amin Jaffer, International Director of Christie's, Anna Zegna, Italian Fashion Honcho of Ermenegildo, Designers, Stella McCartney, Rohit Bal, Tarun Tahialini, Suneet Varma, JJ Vallaya, Manish Arora, Suzy Menkes, Editor, International Herald Tribune, Charu Sachdeva and Anil Chopra of Lakme were among the lucky few to celebrate Indian luxury with Korbel at the luxury conference and party at the Aman.
Speaking on the occasion of the Indian launch, Mr. Amrit Kiran Singh, Area Director & VP, Brown-Forman Worldwide stated, "Korbel has the natural youthful effervescence of California with an enviable pedigree. Ithas an easy fit with the young elite of this country who have not had much of a choice besides a few heavy champagnes to choose from. We have been fortunate to introduce it to the discerning elite at the recently held Luxury Conference in Delhi."
Brown-Forman Worldwide, a Fortune 500 company with net sales of $3.3 billion in fiscal 2008 has introduced 2 Korbel variants Korbel ‘Brut’ at Rs. 3500/- and Korbel ‘Natural’ at Rs. 6000/- to take on premium French Champagnes in the on-license segment across upscale restaurants, bars, clubs and pubs. Brown-Forman is a diversified producer and marketer of fine quality liquor, wine and consumer products with a strong presence in all developed markets worldwide. Earlier, Brown-Forman introduced flagship brands Jack Daniel’s, Finlandia Vodka, Southern Comfort liqueur, Tequila brands Herradura, El Jimador and Pepe Lopez besides Fetzer Californian Wines and organic wines, Bonterra in India with great success.
Korbel celebrates, acknowledges and honors people and occasions. Korbel has been a supporter and licensee of the 1996 Olympic Games, an Official Supporter of the 2000, 2002 and 2004 U.S. Olympic Teams and the 2002 Olympic and Paralympic Winter Games, a supporter of Team Dennis Conner for the 1995 America's Cup and the first global sponsor of Times Square 2000. Established in 1882, Korbel primarily manufactures sparkling wines and sells the largest volume of premium traditional method sparkling wines in the United States.
India is one of the fastest-growing markets for wines and champagnes in the world. According to market experts, the sales of international wines and champagnes in India touched 220,000 9-liter cases in 2007-08 and is expanding at over 30% a year! According to Datamonitor's Wine - Top 5 Emerging Markets Industry Guide, covering the Wine industry in each of the Top 5 (Brazil, China, India, Mexico and South Africa) the Top 5 contributed $13.9 billion to the global wine industry in 2007, with a CAGR of 4.5% between 2004 and 2007. In 2013, the market is forecast to have a value of $17.7 billion, with a CAGR of 4.1% over the 2008-2013 period.
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