Leading German bedroom and kitchen brand, Nolte Group, a 620 milllionEuro manufacturing company makes its entry in Hyderabad with its exclusive concept store`Nolte Home Studio' to offer its latest range of completely co-ordinated Bedroomsand customized Kitchens. Nolte launched its first boutique store in Hyderabad here at Road No.5, Jubilee Hills today. It has two stores in Bangaloreand Mumbai and plans to open four to five stores this fiscal informed Ms.Suchita Talwar, Director – Nolte Home Studio, India.
Inpartnership with the SJR Group, a leading infrastructure and property developerof South India, Nolte is focusing on the Indian market through exclusiveconcept stores called `Nolte Home Studios' in the country to offer its latestrange of furniture collections. After Bangaloreand Mumbai, Hyderabad is the third city, with Delhi slated as being thenext, later this year.
“Nolte will cater to the discerning Hyderabadi consumers with the latestrange, straight from Europe”, said Mr. ManojGupta, Director – Nolte Hyderabad. “Obviously the market for furniture and newhomes are closely related. Indian customers today are well travelled and have adiscerning taste for good quality and design. And they demand real value. Andthat is precisely what Nolte offers. At the end of the day, every Indiancustomer wishes to invest in something that has proven lasting value, and Nolteproducts are doing that everyday, in different parts of the world”.
Manufacturedonly in Germany, Nolteproducts available in Indiaare its range of award-winning Kitchens, completely co-ordinated Bedrooms andwalk-in Wardrobes and even entertainment Consoles. The range also includesdesigner bedrooms from JOOP!, Germany’slargest fashion brand. Internationally, JOOP! products include fashion wear andaccessories for both men and furnishing with a global turnover of close to €500million.
“Nolte has always stood for quality,style and innovation. Although we are in over 40 of the most developedcountries, our interest in Indiais special and the last three years has proved to us that that market isgrowing, even in this global downturn. In our growing global retail presence, Hyderabad is itself asignificant market, not only in the Indian context. Unlike many otherinternational players, we are catering to a wide market – from the mid to themid-upper end, for which of course the market is well supported by theexplosion in both lifestyle apartments and high-end villas. Moreover, with ourinimitable commitment to quality, we are confident of being able to cater tothe Indian consumer who is in-sync with the latest in lifestyle and fashiontrends of Europe. And that's exactly what weoffer,” said Mr. Gupta.
"Researchshows that in the coming two years the size of Indian furniture market willgrow to €2 million. The number of middle and double income group is alsogrowing rapidly. So, apart from the upper-end consumers we also plan to targetthese income groups."
Therange of furniture and budgets is vast. Complete Bedrooms range from Rs.1.25lakhs for Nolte to 13 lakhs for JOOP!, depending on sizes, combinations andfinishes. Kitchens start from Rs.2 lakh and can go up to as high as even Rs.35lakhs. The future of luxurious, high-priced products in India is brightsays Suchita. The decisive factor would be quality and longevity.
The Nolte Home Studio Hyderabad store at Road No. 5, Jubilee Hillsspread over 4,500 sq. ft. will showcase the latest collection offully-coordinated Bedrooms and award-winning Kitchens, integrated livingconcepts and designer bedrooms by Germany’s largest fashion label – JOOP!Customers are assured of world-class design, style, functionality andperfection with the Nolte range. With 85 of pioneering innovation and style,Nolte today spans the globe, from the USAand Europe to the Gulf and Japan.Given the design, production expertise and flexibility, Nolte is found today insome of the finest projects across the world. Highburry (UK), Parkvadi (Turkey), SamaTowers (Dubai),I-Tai City(Taiwan), apart form keyprojects in Bangaloreand Mumbai.
Nolte Kitchens offer high levels of storage, friendly innovativefeatures, and plenty of space that makes the kitchen a warm, inviting hub.Basic Nolte design uses many concepts that are distinct viz. ‘Silent Comfort’or soft closing that ensures that even if you bang the closets shut it willmake a soft sound; Lip sealing along the edges, which keep dust and insects outand is colour coordinated and hence unseen; interior and exterior finishes arematched, etc.
The Nolte kitchen is suited for the Indian heavy cooking and fryingstyles and is almost maintenance free. A Nolte kitchen doesn’t just make youcook better, it makes you live better! The stylish kitchens come with awarranty of 5 years.
Nolte Bedrooms are stylish and completely coordinated. Wardrobes (withsliding, hinged or folding doors), beds, side-tables and chest of drawersdesigned and engineered the German way are available in a wide range of shapes,styles, sizes, colours and finishes. With innumerable features to suit the ideaof convenience, utility and lifestyle of the customer, Nolte offers variousfeatures with Security Locks, an additional feature introduced specially forIndian homes. Also, higher wardrobes, akin to ‘lofts’ were introduced for India.
Nolte is looking forward to crossing the 100crore mark in India by 2011, despite the slowdown, with its Bangalore stores and theresidential contract business already doing well. “We expect Hyderabad to be a significant market. As ofnow, we are also looking at a Delhilaunch in the next three months”.
Nolte is prepared to cater to the both the new home owner and the oldone. Whether its sprawling bungalow or a smaller apartment space, Nolte hassolutions in both ranges. At the end of the day Nolte furniture is not onlyabout functionality and quality, but also about style. A Nolte kitchen orbedroom is as beautiful to look at as it accommodates everything one needs interms of convenience and functionality, and more. Since all Nolte solutions aremodular in nature, one can add on additional kitchen cabinets or wardrobe spaceeven after years, making it cost-saving and efficient
Nolte Home Studio offers complete Kitchens and Bedrooms from Nolte,designer Entertainment Consoles, Cabinets and Book Shelves from Gwinner! anddesigner Bedrooms from JOOP! The range spans across time, style and budget, andincludes the latest from the European collection. While the company sets designtrends in our European markets, the products have also been designed to Indianneeds. Nolte services are made for easy and quick decision-making. Specializeddesign software, a team of design professionals, German consultant designers,German-trained installers and an evaluation process that helps homeowners andprofessionals arrive at the right solution amidst the wide variety.
Nolte Home Studiosituated at Jubilee Hills is open from 10.30 a.m to 8.00 p.m. everyday and canbe contacted on 40263131 / 23756716 // 9440799217
- End -
About Nolte:
Nolte Group is a 620 million Euromanufacturing company that has a heritage of 85 years. One of the largestand fastest growing furniture companies in the world, Nolte has the reputationfor pioneering the production line technique in themanufacture of furniture, forever revolutionising the industry worldwide.
Nolte-Möbel GmbH & Co. KG is today the second largest producer offitted kitchens in Germanyand one of the 5 leading manufacturers of wardrobes and bedroom ranges in Europe.
Nolte is a fully integrated furniture company, where it is involved inall stages of the business from manufacturing the chipboards that constitutesthe completed kitchen and bedroom units to its delivery at the customers end,completing the cycle with the recycling of used chipboards.
The Nolte range of products, which is manufactured exclusively in Germany, ismarketed through its network of 20,000 retail outlets around the globe. In1993, Nolte received the 'Golden M' for its quality, as a member of the GermanFurniture Product Association. Nolteproducts have also been awarded the Blue Angel symbol, for its ecologicallysafe and waste free products. All Nolte kitchens are constantlymonitored and certified by various reputed, neutral institutes for safetyincluding the GS Certification. Nolte kitchen surfaces are also treated ascomponent parts in accordance with the DIN 68861 standards.
No comments:
Post a Comment