A successful Oscar campaign must include certain elements - favorable reviews, standout performances and the correct alignment of numerous intangibles beyond any film or movie studio's control. But as recent history has proved, some Academy Award efforts must also rely on something usually found around oil spills and tainted pharmaceuticals: crisis public-relations management.
This year's best picture front-runner, "Slumdog Millionaire," was recently accused of underpaying some of its youngest performers. The studio and filmmakers immediately rebutted the claims - issuing statements, granting interviews and forwarding favorable press clips to Hollywood journalists - and almost as soon as the negative stories came up, they disappeared.
Other Oscar hopefuls have been as skillful in deflecting controversy, but a few have not. Here's a look at some recent case studies in awards-season crisis PR:
Feb 23, 2009
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