Fastrack, in its journey to being a fashion accessories brand has expanded its portfolio to now include not just watches and sunglasses but bags, belts, wallets and wristbands too. With this, it now has enough categories to open a fashion accessories store – and that’s just what they’ve done!
The new exclusive Fastrack store at F.C Road in Pune will be a unique accessories outlet that will house the new range of Bags, Belts, Wallets and Wristbands and the already loved range of Watches and Sunglasses.
Designed by the in-house team, the new product categories include Bags: laptop bags, duffels, backpacks, totes, cross-bodies; Belts: Webbing belts, Leatherette belts, canvas belts; Wallets: Nylon and leatherette wallets and Wristbands designed as only Fastrack can. Continuing with its promise of being an affordable fashion brand, the new products are attractively priced between Rs. 195 and Rs. 1695.
Addressing the media, Ronnie Talati, Business Head, Fastrack said, “The launch of our new categories along with the new exclusive Fastrack stores is a significant step towards Fastrack becoming an iconic youth brand, perhaps the first Indian one.”
The brand after the launch of its first ever exclusive Fastrack Store in Pune plans to open around 50 stores across the country by April 2010. Staying true to the brands' focus on being where its consumers are, the new Fastrack stores like this one on Ferguson College Road will be located in and around popular youth hang outs.
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About Fastrack:
Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear and in the last 3 years has quickly notched up the title of being the largest sun glass brand in the country.
Fastrack wrist gear and eye gear have a presence in over 4000 outlets across 450 towns, with exclusive brand kiosks in Metro Malls to its multi-channel distribution network which covers the 252 strong World of Titan Network, 220 Large Format Chain stores viz. Shoppers Stop, Lifestyle, Central, Westside, Pantaloons and Multi-brand watch & optical outlets. Now Fastrack has launched bags, belts, wallets and wristbands for now only available @ the Fastrack Stores on F.C. Road, Pune and Anna Nagar, Chennai.
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