Sabre strengthens customer offering for Middle East with launch of regional product road show

Highlighting its commitment to customers across the region, Sabre Travel Network Middle East, one of the leading supplier of travel distribution services, launched a new product road show for travel professionals to discover how Sabre's range of solutions can meet business objectives. The product road show kicked off in Bahrain on the 18th of this month with a comprehensive showing of Sabre solutions that boost agent productivity and efficiency reduce costs and maximise traveller satisfaction ultimately leading to enhanced customer loyalty and increased revenue opportunities.

”A key part of any travel agency's expertise is being able to find and offer the best travel options at the best value for any traveler's journey - be it business or leisure travellers. Now more than ever, travellers demand the best value for their travel spend so it's never been more important to have the right set of solutions to meet these customer needs and encourage customer loyalty. Our product road show gives agencies the opportunity to see all our solutions in action and how they can meet the demands of today's travellers,” said Daniel Naoumovitch, CEO, Sabre Travel Network Middle East.

The products being showcased during the product road show included specific agency efficiency tools such as Agency eServices, Turbo Sabre, MyFares, Sabre Web Services, Sabre Virtually There and MySabre Scribe; as well as traveller satisfaction tools such as Flight Finder, NetCheck, Sabre .Res, Rate Assured, Traveller Security and Data Suite and Travel Protection. These tools, in addition to the many others that Sabre offers, help to create the perfect travel shopping environment for both agents and travellers, guaranteeing the best search results and prices over any other GDS.

“The Middle East has been and continues to be one of our most important growth areas globally, and for that reason we take investing into the region to drive growth of the industry as a whole very seriously. Therefore, providing a regular flow of new solutions and tools, and more focused customer support through both basic and advanced training to agents and airlines is at the top of our agendas,” Naoumovitch. The Sabre Travel Network Product road show will continue on to Oman, Saudi Arabia, Qatar and Egypt, with presentations and product demos being given by the experienced Sabre Product Team.