May 14, 2009

99 Releases in all Multiplex's and Single Screens across India on 15th May!

After a long dry spell in all cinemas across India .99 is being released across all major multiplexes like Fame, Fun, Cinemax, Inox, PVR & Big Cinema’s alongside all single screens in India. The film stars Kunal Khemu, Soha Ali Khan, Boman Irani, Cyrus Broacha, Simone Singh, Mahesh Manjrekar, Amit Mistry and Vinod Khanna

Commenting on their decision to release 99 during the strike producers Anupam Mittal & Aditya Shastri says “We had timed our release during the IPL because cricket plays an integral part to our film. Our first date was April 18th, which was then pushed to 1st May and then further pushed to 8th May. This was done because we were given to understand that the strike would be called off by 5th of May. However we can no longer wait. IPL gets over in a couple of weeks and our financers have already waited patiently. We owe it to them and the entire cast and crew to get this movie out in the best way possible. We think May 15th gives us that platform.

Directed by Raj Nidimoru & Krishna DK and produced by Anupam Mittal and Aditya Shastri of People Pictures, 99 promises to be an original concoction of crime, comedy and coolness.

99 is a story inspired by real events in 1999 and 2000. It is as much "what could have been" as it is "what really happened." In other words, it is historical fiction. It spans a few genres, it is slick, fast-paced, realistic and, importantly, very funny.

The movie is an unpredictable and hilarious ride spread over two cities with colourful characters, unbelievable circumstances, small-time crooks, big-time conspiracies, fateful car crashes, loads of coffee, a briefcase full of money, a budding romance...
...and a historical controversy brewing in the background!

Please visit www.99thefilm.com/download for videos, pictures, songs, etc.

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People Group was founded in 1997 by Anupam Mittal to explore opportunities in New Media, Information Technology, Communication and Entertainment industries. Today the group owns and manages companies in the Internet, Mobile VAS, and Entertainment industries and boasts businesses such as Shaadi.com, Fropper.com, Makaan.com, Mauj Mobile, and People Pictures.

The group has grown significantly over the last few years and in 2007 was awarded the IT People Award for Excellence in Information Technology and was also selected as one of the Top 10 marketers in the country by Business Today.

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