May 20, 2009

Caress yourself with Madame's comfy "LOUNGE WEAR"

Women are always looking for something new and exciting when it comes to apparels. She wants quality and the right value for money. Their requirements for formal and casual wear were met to a large extent however there is an unmet need for classy & comfortable LOUNGE WEAR which can be worn anytime while relaxing or on their off day’s.

Madame’s new addition to the range of apparels the LOUNGE WEAR is its endeavour to bridge the gap between casual fashion wear and home fashion wear. Now women can experiment with their looks even they are at home and look effortlessly stylish throughout the day. This collection is the multi purpose fashion wear and can be worn while you are partying at home, going for long drives, shopping near your house, visiting the gym or meeting friends in the neighborhood. It is synonyms with “Home fashion wear”

Apart from being a perfect dress for weekends, it is apt for those cozy nights and after office casual wear. This is sure to top the wardrobe list of every smart woman this summer. The collection comes in soothing and eye catching pastel shades of green, orange, pink, blue, peach and yellow with the flowery textures on the bottoms. The color combinations have been created keeping the hot summers in mind. The collection comprises of relaxed tops, spaghetti, shorts, capris and pajamas sufficient to fulfill the need of a comfy home fashion wear. The fabric used in the collection (spandex, cotton and viscose) is soft and gentle on your skin and gives your body that extra comfort and relaxation.

Madame has always stood for designer style, grace and comfort and the LOUNGE WEAR has put all these elements together to make that perfect look for all females even when they are within the confines of their elegant homes.

A woman would have an ever exciting range of formal or casual wear in her wardrobe however if she doesn’t have that extra stylish set of clothes for her home then her wardrobe collection is incomplete. A trendy woman wants to look cool and elegant every time even when she is found relaxing casually at home. It will take care of your image and you would look smart in front of unexpected guests too.

This collection is offered in the price range of Rs 699.00 to 899.00 and is available at all Madame Stores in Delhi at Kamla Nagar, GK, Rajourie Garden, Gurgaon, Noida, V3S mall, Pitam pura, Vasant Kunj, Saket among other leading retail outlets. It is also available in various other cities like Faridabad, Ghaziabad, Indore, Jaipur, Jallandar, Jammu, Kanpur, Lukhnow, Ludhiana, Pathankot, Patiala, Rohtak, Surat Silliguri and Mumbai, Chandigarh.

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About Madame
Jain Amar Clothing Private Limited has been into manufacturing since the late 30s. The foray into women’s western wear started in the late 80s and MADAME was incepted in business since 1993. With more than 15 years in the Indian Market, MADAME has been the first and only home brand to provide girl and woman apparels so exclusively. One thing that has been synonymous with the brand since it’s inception is “contemporary styling’. With a team of competent designers, an in house design team and great focus on quality; MADAME produces over 1,200 unique designs every year to quench the style and fashion requirement of the trendy woman. The brand has been achieving 100% growth in last 5 years consecutively and was nominated in the top five Woman’s Western Wear Brands in the country by CMAI.

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