HP, Hindustan Coca-Cola Beverages and AMD unveil 'Pinch Yourself' Offer in Bangalore and Hyderabad

Advanced Micro Devices (AMD), a leading graphics processor provider and second-largest supplier of microprocessors, Hewlett Packard India and Hindustan Coca-Cola Beverages Pvt Limited today announced a limited period offer to win the latest HP Pavilion dv2 series of ultra-thin laptops based on AMD’s latest processor – Athlon Neo by purchasing Minute Maid Pulpy Orange.

Every customer purchasing one liter PET bottle of Minute Maid Pulpy Orange, which is now priced Rs. 10 lower, is entitled to a lucky draw coupon to participate in the offer. Twenty lucky customers, who fill the coupon and drop it in the drop-box, stand a chance to win a free* HP Pavilion dv2 notebook powered by AMD’s Athlon Neo platform. The offer is valid till June 30th, 2009 at all major retail outlets in Bangalore and Hyderabad.

Minute Maid Pulpy Orange with the presence of real “Orange Pulp” offers an unmatched consumer experience. The uniquely refreshing and pulpy experience of the product developed through extensive research and development initiatives is creating excitement in the markets where it has been launched. Since its launch in the country in 2007, the product has been well received by consumers cutting across all groups, ranging from children, young adults and housewives to the elderly. Announcing the exciting consumer initiative, Deepak Kaul, Region Vice President – South, Hindustan Coca-Cola Beverages Pvt Limited said, we at Coca-Cola have always been driven by the zeal to look beyond just quenching the thirst of our beloved consumers. Through unique promotional schemes like this we infuse our consumers with the passion to win and rejoice. This time, we have chosen HP ultra-thin laptops powered by AMD’s Athlon Neo processor which is positioned as the gadget of the new generation. We are pleased to partner with HP and AMD, leaders in their respective areas, for this unique initiative.”

“We understand the discerning demands of people today and their aspiration to own notebooks that are not only good looking and portable but also kicks a punch when it comes to form & functionality, a notebook that suits their personality and lifestyle quotient. The dv2 entertainment notebook PC is a perfect companion meant for consumers who value a perfect mix of mobility, entertainment, and productivity - at a competitive price. The dv2 size zero notebook is just under 1-inch thin and weighs a mere 1.64 kgs. ” said Diptesh Ghosh, Category Head, Consumer Notebooks, HP Personal Systems Group (PSG) India. On this exciting tie-up, he further added, “Beat the Heat this summer with a Minute Maid and flaunt your snazzy dv2 notebook in front your friends thanks to this offer.”

AMD’s platform for ultra-thin notebooks is based on the new AMD Athlon Neo processor, ATI Radeon X2150 integrated graphics and brings true HD entertainment to a new category of stylish notebook PCs. The AMD platform for ultrathin notebooks allows consumers to enjoy true HD entertainment with available smooth 1080p HD playback, sharp images and vibrant colors.3 The platform also delivers a robust casual gaming experience with realistic 3D graphics, enabled by the optional ATI Mobility Radeon™ HD 3410 Premium graphics.2 Likewise, with advanced digital outputs including HDMI and DVI, consumers can connect to their favorite devices such as an HDTV for an immersive home theater experience.4

“The HP Pavilion dv2 based on the AMD platform truly reflects the needs of a digital lifestyle. The ultra-thin notebook is thin, light, sleek, and stylish and in addition, is capable of true HD entertainment and realistic 3D graphics. We are pleased to be partnering with Coca-Cola and HP for this promotion”, said Deepanshu Sharma, general manager – marketing, AMD India.

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About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com

About Coca-Cola in India

Coca-Cola refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors. In-addition the company’s business operations also engage approximately 1,50,000 people in India.