May 14, 2009

Apple Hospitality Services introduces international Standard Assisted Living facility for elderly

City Based Apple Hospitality Services has ventured into healthcare hospitality introducing an international standard assisted Living facility for the elderly.

Speaking to reporters the promoters of Apple Hospitality services Mr.Gautam Dedhia and Mr.Chirag Naik said that Healthcare hospitality isa new concept be it medical tourism, old age care, pre and post operative care or just having to care for elderly in case children are abroad or out on work.

Apple Hospitality services have identified this and have launched assisted living service apartments at Baner.

Mr. Dedhia said that the Apple team comprises of professionals is already established into Service Apartments business and this venture is in consulting collaboration with HE-Tech focusing on US healthcare outsourcing.

He added Many definitions embrace a philosophy of assisted living that includes: meeting a resident's scheduled and unscheduled needs; maximizing a resident's independence, privacy, autonomy, and dignity; minimizing the need for a resident to move when his or her needs change; and providing a homelike environment.

Assisted living residences or assisted living facilities (ALFs) provide supervision or assistance with activities of daily living (ADLs); coordination of services by outsidehealthcare providers; and monitoring of resident activities to help to ensure their health, safety, and well-being.

Residents of assisted living facilities need not be concerned with daily meal preparation, because a central kitchen and dining facility typically provides three meals each day. The central dining facility also allows for visiting with others without having to leave home. This greatly reduces the isolation that elderly,disabled people may suffer when living alone and who are afraid (usually for physical reasons) to leave their homes.

The first of its kind for elderly in form of Apple Assisted Service Apartments in will provide an opportunity for senior citizens living alone, a safe, sound and 24/7 help along with company of other senior citizens.

Mr. Naik added that, there is an immense need in market for such reasonably priced but yet very comfortable facilities for old people. Working couples, NRIs, Traveling Professionals and Business persons can find appropriate solution to provide comfortable stay with total care for their parents. Senior citizens living alone will also find it very appealing. This facility aims to offer services like a new age Shravan as per its motto.

According to survey done at leading hospitals in Pune, there is significant number of old age occupants. Most of them had no sickness, but their children are worried about them.

Old age, it seems, is the illness which is forcing them out of their homes and permanently into hospitals.So instead of occupying much needed hospital beds they can use such facilities.

Moreover at the leading Hospitals, private room charges are astronomical, so there is a need to provide facilities at the rates which are affordable for the children of these elderly patients. Most of these children stay abroad and are a worried lot, especially when their over elderly parents live on their own.

The fact that 71 million people, or 11% of the country's total population, are over 60 years, and a significant 0.3% are over 80 years, makes it all the more imperative to create an alternative (to the family) institutions to take care of this segment of the population. These figures are from the 2001 census, with the country's total population touching 1.02 billion.

The facilities are made up on international standards with 24/7 monitoring and help, on call facilities tie-up and modern communications. Apart from that there will be psychological counseling which is found the one needed most by US old age homes.

Facilities at Apple include AC rooms with TV sets on sharing/non sharing basis, Separate arrangement for ladies and Gents. 24/7 nursing attention, Routine Medical checkup and online upload of critical data for remote physicians /relatives. Video conferencing/chat facility for remote physicians/relatives, Advanced electronic security and 24/7 Guards.

On Call Ambulance and tie up with leading Hospitals/physician for emergency care, Psychological Counseling , Hygienically Boarding Arrangements designed by nutritionist , Admission on Monthly/weekly/daily basis. Individual storage, On call provisions, medicine, transport and a Reading Room

Mr. Dedhia added that Apple has activity center for common interaction, prayer room, TV, cultural program, Music and Old movies collection, Special sessions of yoga etc from experts. Soon we will tie-up with Laughter clubs and associations like NRIPO to have some innovative activities.

The staff is well trained by means of qualified nursing experience. The entire show will be run by a qualified Doctor. The staff has been trained on soft skills and old age psychology sessions by experts.

The company also has planned to conduct a one month camp for senior citizen from 1st June. This camp is one of its unique kind . Normally one associates activity camps with children. But here senior citizens will enjoy ambience of the facility, service while interacting with other senior citizens having common interest. The activities include picnic, cultural program, yoga, counseling session, creative arts, quizzes etc.

Speaking on the future plans Mr. Dedhia said that the idea here is to grow from this single facility into at least 3 facilities in Pune like another one at Baner Rd, Kothrud, Koregaon Park.

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About Apple Hospitality Services

City Based Apple Hospitality Services has ventured into healthcare hospitality. Healthcare hospitality is in need of capacity in great numbers here in Pune: Be it medical tourism, old age care, pre and post operative care. Apple Hospitality services identified this need and have plans to address this segment in innovative way. As a part of immediate need felt by many, Apple has launched assisted living service apartments at Baner. Apple team comprises of professionals is already established into Service Apartments business. This venture is in consulting collaboration with HE-Tech focusing on US healthcare outsourcing. HE-Tech has on its board qualified Doctors and professionals.

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