SIL Is Back...

Sil, the brand best known for quality products that deliver Lip – Smaking’ Goodness has now been bought over by Scandic Food India Private Limited (Scandic). Scandic is a subsidiary of the Danish DKK 1400 million Good Food Group A/s which has 11 factories and exports to 65 countries. Good Food enjoys a considerable share of the processed food category in the Scandinavian countries.

Recognizing the potential of the Indian market, Good Food Group formed Scandic to tap into the growing processed food sector. Scandic would look to leveraging the Group’s global expertise of innovation and quality for all its products and brands. Having acquired the SIL brand from Marico Ltd. in March 2008, Scandic has spent the last year in upgrading the manufacturing facilities with the objective of bringing it to international standards.

Speaking at the re-launch, Mr. P T Gopal, CEO and Managing Director, Scandic Food India Pvt. Ltd. said “Sil has been a loved and well respected brand for the last five decades. We would be rejuvenating the brand through investments in quality, innovation and expanding the brand footprint”

The Sil range consists of jams, sauces (red chilli, green chilli, soya), dressings (mayonnaise), baked beans and sweet corn.

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About Scandic Food India Pvt. Ltd.

Scandic Food India Pvt. Ltd. (Scandic) is a subsidiary of the Danish DKK 1400 million Good Food Group A/s which has 11 factories and exports to 65 countries. Good Food Group enjoys a considerable share of the processed food category in the Scandinavian countries.

Scandic has strong plans of rejuvenating the Sil brand through innovation and expansion of the brand footprint. In the near future, Scandic aims to bring in some of the global brands from the Good Food stable and focus on delivering value offerings to the quality conscious Indian consumer.