May 23, 2009

UTV Bindass gives you another easy way to rake in some moolah

Your favorite Munish Mukhija aka Munna is driving back into town as UTV Bindass re-launches the show CashCab– Meter Chalu Hai!! So if the thought of making money in these times seems tough…its time to tune into UTV Bindass. Starting 24th May 2009, the show will air every Sunday from 7 to 7 30 pm and the second season of this popular reality game show promises to be brimming with more fun, more money, more of Munna’s quirky takes and loads of celebrities.

The show gives contestants the simplest way to earn some bucks – a grand prize ofRs 20,000! Allyou haveto do iscall Munnaandask him to dropyouto yourdestination in his famous birbani. En route our very sarcastically witty Munna will quiz thecontestantsand every right answer will win them money. The show has 5 segments where questionsbecome progressively tougher and end with answeringquestions on a video clip..The challenges don’t end here!Contestants mightalso be given a whacky dareorchallenge, to be performed on the road. The questions willget more and more challengingand thecashprizes willincrease accordingly. Though the contestants will be given lifelines to support themselves during the journey, the twist in this season is that for every wrong answer Munna will charge them a penalty!

At the launch of the show,Heather Gupta, Channel Head, UTV Bindass, says, “The concept of the show is extremely innovative and the tremendous response that we received for Season 1 has encouraged us to return with Season 2. The second show comes with a lot of excitement and chutzpah and a promise of entertaining the audiences to the fullest. It is a joyride and you are getting paid for it! So hop onboard!!”

A well opinionatedMunna, the host of the show,says“I absolutely love the format of the show! It’s unique, entertaining, quirky, witty and gives you a simple chanceto makemoney…what more does one want! We had a whale of a time in the first season and I am positive that it will be the same in the second season as well.CashCabI met with a phenomenal response from the audiences making it one of the most watched reality game shows…no wonder the second season of the exciting series was an obvious choice! “

Just call in for yourCashCab

Brace yourselves and Munna comes to your city with thecabthat can win you whole lot of money!

Get set for your dose on every Sunday 7 p.m. to 7:30p.m

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About Bindass:

Launched in September 2007, Bindass is the first 3600 Entertainment Brand for Indian Youth. Bindass’ brand values of being fun, frank, and fearless and Indian has created a community building platform to bring Indian Youth together using the power ofTV, Movies, Web, Mobile, Ground and Campus Activities.

Offering a unique blend of programming in well researched genres that attract the Youth – Action Thrillers, Comedy, Magic, Reality, Game Shows. Till date Bindass has reached 64% of Indian Youth.

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