May 20, 2009

'Happy Mornings' gets a new voice ...BIG 92.7 FM Delhi launches RJ Richa

BIG 92.7FM Delhi in its endeavor to offer the very best of entertainment to its listeners announces the coming on board of RJ Richa as the new co-jock for its break-fast show – ‘Happy Mornings’. True to the name of the show, RJ Richa with over 10 years of rich experience in radio and having been born and brought up in Delhi will, along with her co-host RJ Parikshit bring smiles to every Delhi-ite’s face, from Monday to Saturday from 7 AM to 12 noon as Delhi gets ready to face the day ahead.

Aptly named, ‘Happy Mornings’, the show promises to deliver entertainment in its best form and caters to the need of the local populace. The fun loving duo of RJ Richa and Parikshit will pump energy and excitement to the morning drive time show, as they spice up the morning for listeners with their intelligent humour, interesting takes on topical issues and essential updates. While Richa’s takes on issue that are apt and mature, Parikshit complements Richa with his extreme point of view, together the two of them ensuring high levels of humor and infotainment, coupled with the best music in town, ensuring a wholesome entertainment mix to the listeners.

The show will have segments like: ‘Wake Up Call’ – which will see the RJs - Richa and Parikshit call up a close friend or family member, who has been nominated by listeners, and give a positive start to their day. BIG Mudda’ will be a segment in which RJ Richa and Parikshit will discuss and engage listeners on current and topical issues of the day. ‘Chapa Kyun’ will showcase totally frivolous and irrelevant news stories that made it to the print on that specific day.

Speaking about the new appointment, Ashwin Padmanabhan, Station Director – BIG 92.7 FM Delhi, said “We are extremely excited to have Richa as our new co-host for the Breakfast show – Happy Mornings and truly believe that Richa, with her rich experience, point of view and high wit quotient, will quickly become a part of Delhi-ites morning routine... We have conceptualized the content keeping the listeners’ requirements in mind, ensuring we provide wholesome and relevant entertainment to our listeners, making their mornings truly Happy!”

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BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

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