BIG 92.7 FM says Jai Ho to women!

Times have changed from the days when the boys went after the hardware leaving those delicate fingers to solve the puzzles of softwares that make the world tick! There are exceptions, which are changing the rules of the game and BIG 92.7 FM says Jai Ho to such women, this Women’s Day! BIG 92.7 FM across its stations will be felicitating women who are going beyond the traditional roles and achieving success, very often amidst resistance from male counterparts.

BIG 92.7 FM Mumbai, in taking forward its promise of Jaisa Mood Waisaich Music is hosting singer Sunidhi Chauhan crooning away to the tunes of songs which are a true reflection of women power as she felicitates women who come from non traditional, largely male dominated jobs like auto-rickshaw drivers, bus conductors, women bodyguards etc. In an extremely innovative initiative, RJ Archana Jani will board the ladies special and interact with women who will share their stories and will be taken on air. The Station is also screening a special film only for Women, which will have the women jocks Kalindi and Archana watch the film along with listeners.

BIG FM’s Delhi Station launches ‘De Taali’ – a campaign fighting the menace called eve teasing. The campaign has been planned in great detail, bringing to light the issue that is faced almost every day by women, from across ages and economic strata of society. The campaign will see the jocks visit different locations across the city and on catching eve teasers red handed will applaud them in true Delhi asking them to De Taali, embarrassing them enough to understand the awful act performed. The campaign is being launched with Delhi’s only woman auto rickshaw driver Sunita and will see jocks accompany her in the rickshaw and taking on reactions from people.

The Bangalore Station, saluting women power across economic groups hosted actress Jenifer Kotwal along with lady taxi drivers, auto drivers and bus conductors who shared their real life stories on issues faced by women on a daily basis, one of the most common being eve teasing. The Station also shares tips on self protection and solutions on dealing with the issue. A mega on-ground activity is scheduled on Women’s Day where the RJ’s along with local celebs will address the audience on issues related to eve-teasing. A Street play on eve teasing will be enacted and BIG FM RJs will give away pepper sprays to women audience and also suggest ways to protect themselves.

BIG 92.7 FM Chennai the only Station in Chennai, which plays music that pampers the mood of the listeners, has started an entire week long celebration focusing on women’s day called ‘BIG Pudumai Penn’ which will culminate on March 8th, 2009. The entire week from 2nd to 8th March will focus on celebrating women of substance where in each on-air show of BIG 92.7 FM focus on Women celebrities from various fields and women who have been doing exceptional work but are not known to the world. Each day a woman achiever from different fields will be felicitated on air, encouraging them for their service to society. The station hosted M. S. Lavanya, renowned saxophone player who played songs that were a tribute to women.

BIG FM Hyderabad is all set to mark the Women’s Day by felicitating 10 women who have made a mark in their fields and are a true reflection of women power. Renowned film actress Manjula of the soon to launch film Kavya will go live on-air and will be titled as ‘Super Nari’ while she connects and speak to her co-stars (male) on – why they think she is ‘Super Nari’.

The Kolkata Station saluted women power across different strata of society ranging from Tollywood reigning superstar Swastika Mukherjee to Jaba Roy a Lady Security Guard in charge of an IT Park, who was felicitated with a diamond pendant. The station is also hosting a woman celebrity and jocks on ground in a city’s mall where listeners will be invited to interact with them.

Speaking on the occasion, Mr. Nirupam Sonu, Vice President, Programming – BIG 92.7 FM said, "Women's Day is an day where we go an extra mile to appreciate women – their contribution to society, their success in non traditional roles, their overall contribution to society. We are saluting the spirit of these women through our innovative and comprehensive offerings both on air as well as on ground. Listeners are sure to enjoy the special treat being offered to them.”

Suno Sunao, Life Banao!

“To be the first choice of listeners as we not only entertain but positively impact and transform their lives”

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BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.