BSA Motors, a Strategic Business Unit of Tube Investments of India (TII), part of the Rs.9582 crore (USD 2.4billion) Murugappa Group, today announced their tie up with the movie ‘Kanden Kadhalai’ at AVM Studios. It is a Tamil remake of blockbuster Bollywood movie ‘Jab We Met’ starring Actor Bharath and Actress Tamannaah – the brand ambassador of BSA Motors.
For the first time in the history of Indian cinema, an eScooter will be hitting the silver screen through Kanden Kadhalai, where Actress Tamannaah would be seen riding a BSA eScooter. The movie revolves around the female protagonist, Anjali, who is a bubbly, vibrant and independent South Indian teenager, who struggles to win her love.
Commenting on the occasion, Mr. K B Srinivasan, Vice President, BSA Motors, said, “Kanden Kadhalai is a perfect blend of romance, youth and style which strikes a chord with the BSA brand. Through this initiative, BSA Motors attempts to create a synergy between BSA eScooters and the youth of today.” He also added, “There has been a tremendous response for BSA eScooters among the school and college going students as it is stylish, cost effective and does not require license and registration for the 250W models.”
For further details, please visit www.bsamotorsindia.com
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About BSA Motors
BSA Motors, a Strategic Business Unit of Tube Investments of India (TII), part of the Rs.9582 crore (USD 2.4billion) Murugappa Group on 12th July 2008 made their venture into the eScooters segment. Mr. M.M. Murugappan, Chairman, TII inaugurated the eScooters factory at Ambattur, which has a production capacity of 150 eScooters a day in the low and high speed categories. These eScooters would be marketed under the aegis of the BSA brand.
About the Murugappa Group
Headquartered in Chennai, the Rs.9582 Crore (USD 2.4 billion) Murugappa Group is India’s leading business conglomerate. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 limited companies have manufacturing facilities spread across 13 states in India. The organisation fosters an environment of professionalism and has a workforce of over 30,000 employees. The Groupwhichhas forged strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Cargill, Foskor,China Engineering & Exploration Bureau and Groupe Chimique Tunisien,has consolidated its status as one of the fastest growing diversified business houses in India.
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