India’s first pick - n - mix candy chain, Sweet World, partners with Vodafone MTV Splitsvilla 2 to announce the launch of ‘Love Bites’ candies to serve its ever growing customers. This new range will be available at the Sweet World outlets pan India. . It has launched 8 new flavours Heart Breakers, Lust Berry, Love Handles, Romancing Stars, Blush Berry, Devils Angel, Cupid Sticks & Lucious Lips. Each name of the candy flavour is different and talks about different forms of love. These candies are available in special pack at a special price.
In a special endeavour to reach out to youth; Sweet World is proud to be associated with Vodafone MTV’s Splitsvilla2 as Candy Partner.
Sweet World, India’s unique retailer of confectionery offers an international ‘candy experience’, featuring a large selection of bulk, gourmet and wrapped candies. The Sweet World chain of candy stores was conceptualized by entrepreneur, Vrinda Rajgarhia who opened her first store in Mumbai in October 2002. Since then it has made its pan-India presence felt with over 50 outlets in 19 cities.
Speaking on the occasion, Ms. Vrinda Rajgarhia, Founder and Director, Sweet World said “We are delighted to be associated with Vodafone MTV Splitsvilla2 as their candy partners to cater to the ever increasing demand of the youth. Our colourful theme outlets will attract the youngsters, but it's the high quality of our products and our service with-a-smile work culture that will get them to keep coming back What is special about the Sweet World outlets is that they are not only candy stores rather they provide a ‘sweet experience’.
Mr Aditya Swamy, Senior VP Marketing & Sales –Mtv said “Splitsvilla is every young person’s fantasy come true and our partnership with Sweet World extends this proposition from the reel world into the real world. Dating and candy go hand in hand in the game of love and the Splitsvilla range of Love Bites candy is bound to play its part in this game. This partnership is all about getting the show into the minds and mouths of young people and Sweet World is the perfect partner to do just that.”
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About Sweet World
The first Sweet World flagship store was launched in Mumbai in October 2002. The success of the concept is reflected in its growth to around 50 outlets as of date. All sweets and candies sold at their outlets across the country are imported from different companies in Europe and the US with over 100 varieties of sweets and candies that deliver top quality at a “mega-value for money” price of Rs. 70/100gm. These candies are available in different colours and flavours to suit all palates from tangy to the sour, from chocolate covered candies to jelly beans, gumballs and many more. Ms. Vrinda Rajgarhia has plans to take Sweet world to new echelons of success by launching 100 stores by end 2009.
About MTV India
MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music and non music programming (Bollywood, fashion & style, fiction, reality series and non –stop humor )in MTV Ishtyle. The MTV VJ’s are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India is now part of Viacom – 18, a 50 – 50 joint venture between Viacom & Network TV 18. Since its launch in 1996, the channel has been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. MTV is the ultimate destination for advertisers to reach out to the Indian youth with its path breaking properties (MTV Fully Faltoo Films, Vodafone MTV Splitsvilla, Intel Centrino MTV On The Job, Mirinda MTV Kickass Mornings, Style Awards, Pepsi MTV Youth Icon and MTV Hero Honda Roadies, among others) that have created unparalleled loyalty amongst the viewers. With almost 600 thousand hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online.
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