The world’s largest sugar-free chewing gum brand, Wrigley’s Orbit® today announced its association with youth icon and Bollywood’s biggest Gen-next star Deepika Padukone as its brand ambassador. For the first time in India, Wrigley’s Orbit® sugar-free chewing gum will partner with a film actor to promote oral health benefits.
It is clinically proven that Wrigley’s Orbit® sugar-free chewing gum helps fight tooth decay and reduces harmful plaque acids. It recently became the first and only gum brand to receive the trusted ‘Seal of Acceptance’ from the Indian Dental Association (IDA).
Announcing Deepika Padukone as Brand Ambassador for Orbit® sugar-free chewing gum, the company spokesperson said, “Deepika’s association with Orbit® sugar-free chewing gum will synchronise well with the brand and its objectives. We believe that this association would help us achieve widespread awareness about the importance of oral care and the benefits of chewing Orbit sugar-free chewing gum.”
Commenting on this association, Deepika Padukone said, “I am proud to be associated with Orbit® sugar-free chewing gum, which is a convenient and portable way to help maintain and improve oral health anytime, anywhere – at home, in the car and during shoots.”
Orbit® sugar-free chewing gum is available in 6 flavors: Spearmint, Winterfrost, Fruit, Peppermint, Clove and White. Orbit® Spearmint is available in a two-rupee sachet pack which contains 2 pellets. Orbit® sugar-free gum is also available in smart blister packs priced atRs 5/- and Rs 10/- and at Rs 30/- for a bottle pack.
The Company plans to leverage Deepika for its advertising campaign which will be launched in March. She will be featured in promotional materials and events and will also make appearances on behalf of Orbit sugar-free chewing gum.
- End -
About Orbit®
Orbit® sugar-free chewing gum is available in 6 flavors: Spearmint, Winterfrost, Fruit, Peppermint, Clove and White. Wrigley has also launched a two-rupee sachet pack which contains 2 pellets available in Spearmint flavor and is also available @ Rs 5/- and Rs 10/- for a blister pack (6 and 9 pellets respectively) and @ Rs 30/- for a bottle pack (30 pellets). 18 dental associations worldwide and the prestigious FDI World Dental Federation have recognized the scientific evidence behind the benefit of chewing sugar-free gum for oral health and have endorsed Wrigley’s oral care brands.
About Wrigley
Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley’s Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Lucas®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5™. Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $27-billion, family-owned company that produces some of the world’s leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses. www.wrigley.com / www.gumisgood.com
No comments:
Post a Comment