Allen Solly introduces SS09 Womenswear Collection

Allen Solly today announced the launch of its Spring Summer ‘09 collection for Women.

Allen Solly SS09 Womenswear Collection brings to you a contemporary look with elements of femininity and a fashion forward visage with a philosophy to excite and inspire.

The first collection’s theme "American Prep" is all about the 70's influence filtered through where a preppy sports style is also apparent. This collection brightens up the city scape with a color palette of red, white and yellow and also Allen Solly’s traditional tailored neutrals are energised with bold pop brights to create a fun, playful yet chic look.

The second collection’s theme "Safari" - As boundaries blur between the urban and rural environment, devolution emerges. Safari reclaims the city. Allen Solly re-evaluate what’s important and embrace the power of nature.

The collection’s Prints are inspired from modern tribal motifsand our colors are a palette of weather washed brights used with environmental bases of stone and sky and olive.

With these Allen Solly launches the Casual Collection for Women in addition to the classic formal range.

Price Range: Rs 599 – Rs 4499 /-

Available at: Bangalore - Church Street, 55, 55/1, Tel No: 080 41121830/1, Jayanagar - no 346/17, 10th 'A' Main, 27th Cross, 3rd block. Tel No: 080 41739920 / 41400150, Commercial Street - Old# 8, New # 166, 080 41238085, Garuda Mall - No-CTS, 15, 17, 18 & 27, (117) Tel No: 080 41531023.

Mumbai - Unit G-14, Ground floor, InOrbit Mall, Link Road, Malad. New Delhi - E-16 Connaught Place, Tel No – 011 23415682. Also at outlets in Lucknow, Chennai, Chandigarh, Noida, Kolkatta, Pune, Ahmedabad, Gurgaon and Hyderabad amongst others.

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About Allen Solly:

Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place. Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.