Network18, India’s one of the largest MediaHouses has taken a well thought out decision in launching new Short Code 51818,while phasing out its earlier short code 52622.
Considering Network 18 hasgrown into multiple dimensions through organic as well as inorganic means, itwas collectively decided to create a bigger Brand, which encompasses all itsbusinesses. The process started with the unveiling of New Logo for Network 18around a year & half years ago. Now the same is getting strengthened withthe launch of their new short code 51818, which truly reflects the true essenceof Network Brand.
Mr. Dilip Venkatraman,COO-Network 18 says, “Network 18 is a conglomerate which encompasses multiplebusinesses across various mediums &multiple niches. Hence we decided todissociate with 52622 which had association with our Business News Channel& build an association with larger brand Network18”.
Since Mobileis the next big medium considering the rise in the usage of Mobile Phones in India &across the globe. With addition of 10 Million Users every month and changinglifestyles of users, the consumption of media is increasing manifold on mobile.Hence Network18 is positioning 51818 as a brand which is vibrant with largerno. of services under its gamut. The core essence of 51818 broadly classifiesit as the destination for any real time updates on the any thing which could bea relevance to the person. The same is reflected in the logo & Tag line“catch the pulse” of 51818.
Further adding on to thisMr. Venkatraman says, we want to establish the brand as a true companion whichis dependable, trustworthy, and helpful and at the same time fun to spend theleisure time with. The 51818 logo is an amalgamation of two units; its firstunit with black text has a stark resemblance to the “Network” element whilesecond unit is same as “18” element of the Network 18 Logo. Together theycoalesce to form a single unit which renders it very strong association to theNetwork18. Besides, its tag line “Catch the Pulse” connects extremely well withthe key functional & emotional need of the user group”.
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About Mobile18
Mobile18is a part of Web18 Software Services and is the mobile arm of Network 18 group.Network18 is one of India’slargest media conglomerate, a rich source of content and Mobile18 helps inoffering this content on Mobile Phones. Television content from the Network’sdiverse assortment of channels such as CNBC, CNN IBN, CNBC Awaaz, etc andonline content from Web18’s portals such as Moneycontrol.com, Cricketnext.com,etc form the largest chunk of offerings from Mobile18.
Mobile 18 has developed the WAP sites forMoneycontrol.com, IBNLive, IN.com, Cricketnext.com, Tech2.com, In.com &Buzz18.com. Mobile18 also will be the first one to introduce an innovativelauncher on WAP that will give directaccess to all their WAP properties on a single platform.
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