Hanmer MS&L bags PR mandate for s.Oliver

Hanmer MS&L, India’s leading communications consultancy, has bagged PR mandate for the prestigious European fashion & lifestyle brand - s.Oliver.

On awarding the mandate to Hanmer MS&L, Mr. Amit Rai, CEO, s.Oliver India, stated, “The brand is at a very exciting stage in India and we are getting fantastic response from our customers. Though the brand is fairly new in the country, we are already in an expansion mode currently and to continue the momentum we needed a communications partners who understand the brand and tailor the communication based on customer as well as the brand’s needs. The passion and thought process shown by Hanmer MS&L was completely in sync with our brand strategy.”

Mr. Sunil Gautam, Managing Director, Hanmer MS&L, commented “We are delighted to have been chosen by s.Oliver as their communications consultants. Within the short span of time the brand has already created ripples in the Indian lifestyle market. With our expertise in brand communication and use of other non-traditional tools of communication I am confident that we would be able enhance the brand imagery.”

s.Oliver forayed into the ever evolving India fashion market though a JV with Orient Craft Ltd. The brand exhibits various product lines to tap the consumers in different segments; s.Oliver casuals, Selection (dressy formals) and QS (young and trendy fashion). With the launch of its flagship store at Select City Walk, New Delhi, the retail chain has established its presence in Delhi, Mumbai and Gurgaon. Going forward, the brand plans to create a sizeable business on a pan India model.

Hanmer MS&L was founded in 1999 and is India’s largest multi disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 Indian conglomerates and MNCs. The Group offers innovative and value added services in the diverse fields of public relations, event management, creative services and interactive web solutions. The organization employs over 415 people across 40 cities in India. Hanmer MS&L is part of the world’s fourth largest communication group Publicis, with a presence in 104 countries globally.