Mar 6, 2009

Irony launches its new summer collection

With the launch of Irony’s new summer collection – the stylish retro men can now look forward to flaunting an urban, trendy style. The product line includes Jeans, Corduroys, Trousers, Chinos in a range of colours and fabrics like pure cotton, linen,denim.

The new Irony collection presents global look with an extremely fashionable appeal. Particular attention has been paid to colour, cut, and features of garments, and clean stitches reinterpreting the brand's details with a modern style. The summer collection by Irony combines the best of both worlds: casual yet chic. A perfect match!

Launching the collection, Mr. Venkatesh, CEO, Irony said”Our spring summer collection keeps in mind the young, urban trendy male, looking to keep in sync with the latest fashion and making a statement to the world outside. We have designed to keep this spirit in mind and hope that it meets the dynamic needs of our customers.”

Availability:Mumbai atOptions (juhu),Options (lokhandwala), andSheetaland Delhi atRitu wear,Vijay,BridalsMall TVR. Price Range:Rs 1,150.00 to Rs 1,700.00

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About Irony

Ironywas started in India in 2000 and is seeking to establish itself as a premium brand in the men’s apparels. It is being appreciated for its smart casual clothes and has a varied range on offer for men in the bottoms section– Denims, Linen Pants, Cotton Trousers , Corduroys, Chinos.Ironyis also working on bringing out its range of Non Formal shirts for casual dressing.

The range offers a fresh approach to fashion and aims to attract the youth into its folds. WithIrony, one makes a statement of being different.The brand range is from Rs 1,150.00 to Rs 1,700.00
Irony’s products can be found throughout the cities across the nation like New Delhi, Mumbai, Chandigarh, Surat, Kolkata, Hyderabad, etc.

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