DHL partners with the Lakme India Fashion Week as the Official Express and Logistics Partner

DHL, the world’s leading express and Logistics Company has been appointed as the official express and logistics partner for Lakmé India Fashion Week 2009 in Mumbai. The Lakme Fashion Week begins on 27th March and continues to 31st March 2009. Following the successful year of partnership with IMG Fashion across ten countries spanning four continents, DHL will associate with IMG in India for the fifth year.

As the world’s leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries. India is amongst the top five countries that accounts for almost 23 percent of the global apparel market and DHL Express along with Blue Dart in India hasan estimated 48% shipment market share in the apparel & textile industry.

“India is a key manufacturing and distribution base for the fashion industry. Competition requires the need to respond rapidly to market demands, and DHL enables customers to get the newest trends and orders to the market quickly,” said Craig Grossgart, Country Manager, DHL Express - India. “We are immensely excited to be part of the Lakme India Fashion Week. With DHL’s extensive global presence and Blue Dart’s domestic reach, we can ensure that the creations of international designers reach suppliers and shows right on time.”

DHL’s services cover the entire logistics value chain of the fashion industry from material purchasing, quick movement of samples and quality control of production to the direct delivery of finished products to boutiques. Tailor-made express solutions address the latest trends in the fashion world and meet the specific needs of individual customers. These include value-added services such as the provision of track and trace capability to enhance shipment visibility, express services for efficient distribution of products from factory to store at competitive cost levels, as well as global trade services to provide specialist brokerage assistance.

The textile and apparel goods require greater care and packaging. Based on the demands and trends, these merchandise needs to reach the market on time as well. With DHL’s extensive global presence, we can ensure this segment faces no hassles in terms of logistics.

In addition to Asia Pacific, other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Los Angeles and Maimi. As the world’s leading logistics service provider for the fashion business, DHL believes these events form a strong platform to strengthen its business access with the fashion, apparel and retail industries.

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About DHL

DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an

in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. More than 300,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations. DHL is a Deutsche Post World Net brand. The group generated revenues of more than €60 billion in 2006.

For the latest news and happenings about DHL in Asia Pacific, please visit http://press.ap.dhl.com

About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is a joint initiative by Lakmé, the No.1 cosmetics and beauty brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Integrate India into the global fashion world and redefine the future of fashion”. LFW is organized twice every year. LFW Fall Winter 2009 will be held on 27th to 31st March’09 at Grand Hyatt, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in