SIA Honours Women On International Women's Day By Launching The Gems Club Collection

Sia, the country’s premier Art Jewellery brand, has launched an entire collection after their Loyalty members.

This collection is called the Gems Club collection, and combines intricate American Diamond and Pearl designs. Set in flawless diamonds and elegant pearls, this collection captures the essence of a woman- pure, beautiful, and yet capable of multi-tasking.

“March is the month of Gems Club Treasures across Sia. Our loyalty program members are 50,000+ across India. We have decided to reward them, by having a collection created after them, as well as exciting gifts which will be offered alongwith instore promotional schemes”, explains Roli Malhotra, Manager- Marketing.

“The new Gems Club collection is priced at Rs 1995 onwards, and makes a great gift for any woman- whether for self indulgence or pure-play gifting- the special feature of this collection is that it can be worn with both traditional as well as western attire.”

The Gems Club collection is available across all Sia outlets in the country and is available at exciting offers.

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About SIA Lifestyles Pvt. Ltd.

Sia Art Jewellery is the flagship enterprise of Sia Lifestyles Pvt. Ltd. which is positioned to cater to women in the Indian retail space. Sia Lifestyles Pvt. Ltd. is one of India’s leading retail companies with presence in the jewellery, bags, shoes and accessories categories.

Headquartered in Mumbai (Bombay), the company operates through more than 30,000 square feet of retail space, has over 25 stores across 11 cities in India and employs over 250 people. Some of the group’s subsidiaries today include Sia Art Jewellery, Sia Solemates, Sia Styles and Fl’rt (a teen accessory store).

Sia Art Jewellery was started in 1995 by Mr. Ramniklal Chhadva. The first Sia Art Jewellery showroom opened at Santacruz, Mumbai and the fact that it is still the flagship store of the brand stands testimony to the consistency of the brand’s performance over the years.

Sia holds the leadership position in the branded artificial jewellery market. The brand has transformed from traditional ethnic Kundan offerings to modern everyday contemporary wear. Not only this, but Sia has also diversified its range of category and product offerings, expanding both to include Silver Antique, Ras-Rawa, Imitation, Victorian and all kinds of jewellery like maang tikkas, baaju bandhs, payals, haathpanjas amongst the traditional and belts, hair accessories, anklets and malas amongst the newer merchandise.

Sia as a fashion retail brand enjoys a loyal customer base with an exclusive membership program, footfalls comparable to the best in the accessories industry, an enviable ticket size per transaction, a healthy product turnover cycle and a high sale per square feet ratio.

The uniqueness of Sia is addressed by the twin factors of affordability and versatility, alongwith industry recognition (majority of Bollywood, fashion designers and TV soaps like Jassi, Baa Bahoo, Nach Baliye, Great Indian Laughter Challenge, Bidaai, Raja ki Ayegi Baraat alongwith Sia’s license for the Star Parivaar range of Art Jewellery and movies like Devdas and Om Shanti Om endorse Sia in some way or the other).

Today the company is on an exponential growth path, after introducing new models of business including franchise and shop-in-shops.