BIG 92.7 FM, the undisputed leader in Bangalore and Kolkata

While BIG 92.7 FM celebratesSlumDog’s Oscar win across its 44 station along with the rest of the nation,the network also celebrates its continued leadership position in Bangalore& Kolkata. BIG FM has further strengthened its leadership position in Bangalore& Kolkata across key parameters and has clearly proved to be the No. 1 choice of listeners. The latestRAM reports show that BIG 92.7 FM continues its dominance in both these citiesfor the last 34 consecutive weeks across 12+ in Bangalore & 12+ ABC inKolkata.

BIG92.7 FM Bangalore’s continued dominance is a result of the consistent qualityof content and music that is delivered. The last few weeks witnessed initiativeslike – Sankranti festivities on air - BittiHarusha Idi Varusha, followed by a RWA activation exercise targetinghousing colonies in Bangalore where our RJ’s host the show from, the MusicalParade on Republic day, the exclusive radio partner ship with the city’sbiggest annual event - Bengeluru Hubba andmuch more.

BIGFM’s innovative interstitials and excellent music mix coupled with widespreadon-ground connect through college tie ups, corporate connect programs,residential welfare programs etc. have contributed to making it the un-disputedNo. 1 FM Station in the city.

Brands in Bangalore

Average Share %

BIG 92.7 FM

24.36

Radio Mirchi

18.91

Radio One

9.87

SFM

8.87

Radio City

8.30

Source: RAM, Wk 23’08 – Wk 7’09, TG 12+

The BIG 92.7 FM - Kolkata Station’s newmusic positioning, Moner Moto Gaan - songs that the people of Kolkata desire, is ahit and working excellently with audiences. The Station’s innovative on-groundinitative called The Big Bazaar Activity connects with people at the Kolkatabazaars every Saturday through a live show wherein one lucky listener stands achance to win fresh fish as a prize and has worked excellently for the Station.On air character, POLTU which has become popular due to his unique deliverystyle talks about a topic basis the current vibe. All this, coupled with the melodiousmusic mix and the jocks on the station continue to grow the share of theStation in the market

Brands in Kolkata

Average Share %

BIG 92.7 FM

21.10

Radio Mirchi

17.18

Friends FM

15.48

Red FM

10.44

Source: RAM, Wk 23’08 – Wk 7’09, TG 12+, SEC ABC

Speaking on the occasion,Anand Chakravarthy, Sr. Vice President - Marketing, BIG 92.7 FM, said, “Our unique local positioning delivering innovativecontent and humor along with music that resonates with the local taste, hashelped us stay on the top in these markets. Our listeners have rewarded ourconstant efforts to deliver great local connect through content & musicinnovations and our clients are delighted with the results and continue tosupport us.”

During the times of economic slowdown, Radio is themost viable option available for advertisers who want to bank their money andget optimal returns for every penny spent. The radio medium offers clients a costefficient and extremely effective medium for advertising, making it the topcommunication medium during recession.

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BIG 92.7 FM, India’s No. 1 FM Stationand a Radio initiative from Adlabs Films Ltd., since its first station launchin September 2006, has expanded at a phenomenal pace creating history bylaunching its 45 station network in 18 months, including an FM station in Singapore.Having completed its goal of a pan India presence spanning across 45 cities,1000 towns and 50,000 villages to reach 200 million Indians across India, thebrand is now looking towards expanding to more cities within the country aswell as overseas. The brand has taken FM as a medium of entertainment beyondthe metros, to virgin markets, offering consumers and advertisers a new experienceof this medium of entertainment. Within a short span of time with distinctivecontent and innovative promotion, BIG 92.7 FM has established leadership in theFM space and firmly laid the foundation for an exciting future ahead.