Euro RSCG PR & Events announced here today that it has won the PR account of Page Industries, the India franchisee holders of Jockey. Jockey, after adding sports and leisure wear to its inner wear range has become a complete lifestyle brand offering an international fashion range for men and women, with a focus on comfort.
Ashok Genomal, Managing Director, Page Industries, said “Euro RSCG PR demonstrated great understanding of the category; we look forward to working with them to establish Jockey as a complete lifestyle brand”. Tara Kapur, President, Euro RSCG PR & Events said, “We are very pleased to win the Jockey PR account as we have great experience in the lifestyle and apparel category. We are looking forward to doing great work on brand Jockey. It is also an important win for us in Bangalore.”
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About Page Industries Ltd
Page Industries Ltd. is the exclusive licensee of Jockey International Inc. (USA) for manufacture and distribution of the Jockey brand of inner wear and leisure wear for men and women in India, Sri Lanka, Bangladesh, and Nepal.
Page Industries is distributed pan India with 16,000 retail outlets in 1,100 cities and towns.
About Euro RSCG PR & Events
Euro RSCG PR & Events is a leading reputation management consultancy in India, with a select and impressive client roster across consumer, corporate, financial, luxury, healthcare, media, retail, technology and sports verticals. It is part of the Euro RSCG Worldwide PR network.
Mar 3, 2009
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