Sony – A leader in Optical storage device segment launches AD-7240S, a new high-end DVD burner. The DVD Re-Writable AD-7240S from Sony is the world's first DVD burner to achieve a 24x burning rate. This speed miracle is extremely reliable, thanks to Auto Strategy Technology and it is also capable of meeting demanding everyday requirements.
The AD-7240S' Auto Strategy Technology, which was first seen in the predecessor seriesAD-7200, ensures excellent burning quality. When you burn a DVD, the drive always reads a section of the media in advance so that the writing head can be optimally adjusted. Adaptive Self Tuning also delivers outstanding performance because the drive automatically adapts to the disc and the hardware environment in every burning process to compensate quality fluctuation.
Introducing the DVD Re-Writable AD-7240S with 24x speed, Mr. Yoshiaki Katsube, General Manager for Computer Peripherals Marketing Division, Applications & Devices Marketing (Singapore) said, “We are pleased to be the first to introduce the fastest DVD-RW with 24x speed to the India market. At Sony, we strive to bring the latest cutting edge in Optical storage technology to both our channel partners and end-users alike.”
Elaborating on this new product, Mr. Rajesh Goenka, VP-Sales & Marketing, Rashi Peripherals Pvt. Ltd., said, “We would like to take this opportunity to congratulate our SAP, as they will be the first in India to sell 24x DVD-RW. This is undoubtedly the latest, fastest and most reliable DVD-RW available in the market to date. With this, I am sure our partners will be able to further capitalize the leadership position of Sony in the ODD business. Besides being the first 24x DVD-RW to be launched in India, I hope we will also further improve the profitability of out partners. At Rashi we believe in the best – The fastest, the most reliable and a profitable business module.”
The DVD Re-Writable AD-7240S comes with a serial ATA interface. It burns DVDs in +/-R format at up to 24x speed and CDs at up to 48x speed. In DVD-RAM and DVD+R9 format, and on double layer DVD-R media, the AD-7240S writes at up to 12x speed. DVD+RW discs are written at up to 8x speed and DVD-RWs at up to 6x speed. The AD-7240S achieves up to 16x reading speed with DVDs and 48x reading speed with CDs.
The DVD Re-Writable AD-7240S is compatible with DVD+/-R, DVD+/-R DL, DVD+/-RW and DVD-RAM (Ver.2), CD-Audio, CD-ROM (mode1 and mode2), CD-ROM XA(mode 2, form 1 and form 2), Photo CD (single and multiple sessions), CD Extra, CD-R, CD-RW, CD-TEXT discs. It can also playback CD-I (FMV) and VIDEO CD with special hardware. This drive unit can also play DVD-Video with special function, such as MPEG decoder.
Overview of technical data:- AD-7240S (Serial ATA)
Writing speed
Formats
DVD
24x
DVD+R (SL)
DVD-R (SL)
12x
DVD+R9
DVD-R (DL)
DVD-RAM
8x
DVD+RW
6x
DVD-RW
CD
48x
CD-R
32x
CD-RW
Availability and Pricing - The DVD Re-Writable AD-7240S by Sony is available through Rashi Peripherals and its 53 branches throughout India at an estimated retail price of Rs 1500/ and comes with a 1 year warranty.
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About Sony Electronics (Singapore)
Established on 1 October 1999, Sony Electronics (Singapore) Pte. Ltd. is one of the key Sony companies in this region. Its business activities include manufacturing, marketing, sales, professional and corporate support functions. Marketing and sales of electronic devices and computer peripherals for the S.E. Asian region is looked after by Applications & Devices Marketing (Singapore) and is renowned for superior quality and design innovation in all products. For more information on Sony please visit www.sony-asia.com/cp
About Rashi Peripherals Pvt. Ltd:
Rashi is one of the leading distribution Companies in India with distribution of world famous brands like AMD, ALTEC LANSING, APC, ASUS, COMPEX, FREECOM, HP, PROCURVE, JETWAY, LEADTEK, LOGITECH, MAXELL, NETGEAR, NEXANS, PIXELVIEW, SANDISK, SENAO, SIEMENS, SONY, THINK3 and XFX. Rashi has its own ISO 9001:2001 accredited RP Tech Branded Systems. Its products comprise mostly high end, quality and premium range. Rashi has grown consistently over the period of years and its turnover was Rs.668 crore for the financial year 2007-08. This year the company plans to grow by more than 50 – 60% over its last year figures. Today Rashi has 53 Branches all across the country and more than 9000 reseller base who are working together with the company for distribution of its brands.
For more information on Rashi Peripherals please visit www.rptechindia.com
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